My Role

My role was Senior Product Designer on the project. Ben Frederick, a Design Director, and Nick Hart, another Senior Product Designer also worked on this project. They primarily focusing on the logged in web portal experience, while I focused on the public facing website experience.

I was tasked with creating the information architecture, structuring the discovery process for the website, collaborating to build out our shared design systems, and delivering final designs for the website.

Understanding the business and competitive landscape

Ingenovis Health had worked with Mondo Robot on developing the Fastaff and U.S. Nursing brands and mobile apps, they had come to us looking for a shared multi-brand redesign for those two brands and then later in the process added Trustaff as a third brand.

During this immersion phase, I reviewed the brand work for Fastaff & U.S. Nursing, I conducted a website audit, I reviewed the competitive landscape, and I conducted stakeholder interviews with various members of the client team to understand what was working about the current web experience, what they wanted the redesign to achieve, how their recruiting process worked (from an internal workflow perspective), and what they knew about their users.

Conducting an empathy mapping workshop

Based on our timeline and scope, we were unable to speak with users as part of our discovery process, but we were able to leverage the Ingenovis Health team’s deep knowledge and understanding of their users to help us know more about these audiences through various activities, including an empathy mapping workshop.

Through this research we were able to learn that travel healthcare professionals expect to have consistent relationships with recruiters, travel healthcare feels unapproachable for those who have not done it before, and above all transparency of pay and information about jobs was key for all.

Streamlining the information architectures across the brands

Based on all of the research we were able to do, I was able to create a shared information architecture (IA) framework. The goals and function of each site were very similar, which made streamlining them the most logical approach. The IA for Fastaff and Trustaff was virtually identical, while U.S. Nursing was slightly different given the slight variation in how they operated.

Exploring visual design concepts

Given the fact that we were working on a short timeline and had a good understanding of the requirements, we skipped the wireframes and focused on exploring how the site could manifest through our visual concepting phase.

Part of our task was to create modules that would work across multiple brands, ideally only changing colors, assets, and typography to match the brand. Exploring how this could come to life modularly and systematically was a big part of our visual concepting phase for this project.

Usability testing the job application process

Ingenovis Health wanted users to have a couple of options to apply to jobs on the site, based on their level of interest.

The first was “I’m interested”, which would let a recruiter know a user wanted to receive a call to learn more about that job. The second was to “Apply Now”, which would have users fill out a multi-step form that asked specific questions about a user’s experience and send their application directly to the hospital’s hiring manager.

The two options would only appear for a small subset of users, but we wanted to test them since we weren’t sure they would be super clear to a user what these meant.

Streamlining the application process based on the results

Based on the research, we were able to simply have a button that says “Apply Now” for all users. For most users “Apply Now” would let a recruiter know that they were interested in learning more through a phone call.

If you were in the small subset of users who could answer additional questions for the application, clicking “Apply Now” would trigger a modal that asked if they would like to answer the additional questions to be moved along more quickly in the application process or skip this step and speak with a recruiter to learn more.

Creating visual designs for 3 unique brands

One of the biggest accomplishments of this project was designing a job search experience for three different brands with slightly different needs and requirements, with only a handful of unique modules. In the end, there were over 20 shared templates that could be used across the three brands.

Sharing helpful information on the job detail page for logged in users

We wanted to make job application process as transparent and seamless as possible. This meant thinking through the different scenarios users may find themselves in and trying to communicate helpful information in those moments. We knew transparency was important for users and wanted to be able to communicate what qualifications were required for a job as well as what they might need to pursue in order to be qualified.

Below you’ll see an example of a logged in user, one who is qualified and one who needs a license to work in New York state.

Providing robust sorting and filtering options

We wanted to make it as easy as possible for users to sort and filter for jobs based on what’s important to them. We included options for filtering jobs based on the job duration, time of shift, estimated weekly total pay, and start date. There’s also sorting by a number of facets and a toggle for showing only jobs that require a compact state license.

Supporting our designs with a shared multi-brand design system

We used Figma text styles, color styles, and variables to produce a robust design system for the three brands. Our design library supported our design efforts and made making any changes much more manageable as all styles were easily swappable and editable.

Below you’ll see a screenshot from the components area of our design library that has many of our styles, including our buttons, SVGs, graphics, and form elements.

Creating a comprehensive module library

We also created a comprehensive module library to hand off to their internal team, so that it would be easier to know what modules they had available to them when they were creating new pages on their own. For a large majority of modules, each had three different versions for each of the brands.

Below is an example of the job card modules that are used throughout the sites.